PPC. CPC. CPM. Digital marketing is full of abbreviations for a variety of metrics that we can use to show our clients we’re doing a good job. We look at all of them to help determine how to drive the most conversions for your business. This is a key component of how Automatit approaches digital marketing, and what separates us from the rest of the agencies you might have spoken with, who focus on optimizing just one or two of these metrics.
Our goal is to optimize the entire customer journey to drive everything towards converting potential tenants into actual tenants. We start this process by making sure that we are delivering ads to people who are ready to rent now, not some time in the future. We deliver those ad audiences to beautiful, functional websites, that funnel them quickly and with a minimum number of steps into a simple, straightforward rental flow. The whole process creates our Conversion Optimization.
This metric measures the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Increasing the conversion rate indicates improved effectiveness in turning visitors into customers or leads.
This measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate may indicate that visitors are not finding what they are looking for or that the website lacks engaging content. Lowering your bounce rate is crucial for keeping visitors engaged.
This metric measures the average amount of time visitors spend on a website. A longer average session duration indicates that visitors are engaged and finding value in the content. Increasing the average session duration can lead to higher conversion rates.
CTR measures the percentage of users who click on a specific link or call-to-action (CTA), compared to the total number of impressions. A higher CTR indicates that the CTA or link is compelling and effectively driving user engagement.
CPA measures the average cost incurred to acquire a new customer or lead. By tracking the cost associated with each conversion, our agency can optimize marketing campaigns and allocate resources effectively to achieve a lower CPA and maximize ROI.
ROI measures the profitability of marketing efforts by comparing the revenue generated to the cost of marketing activities. Conversion optimization aims to improve ROI by increasing conversions without significantly increasing marketing spend.
Automatit’s conversion optimization process begins with in-depth research and analysis of our website and target audience. We gather data on user behavior, demographics, and preferences to gain a comprehensive understanding of your audience’s needs and motivations.
Based on the insights gained from research, we develop hypotheses to address areas of improvement and potential barriers to conversion. These hypotheses serve as the foundation for our optimization strategies.
Automatit implements A/B testing, multivariate tests, or other testing methodologies to validate our hypotheses. We create variations of key elements such as headlines, CTAs, layouts, and forms to determine which versions drive higher conversions.
Automatit meticulously analyze test results, examining conversion rates, engagement metrics, and other relevant data points. This analysis helps us identify winning variations and gain insights into user preferences and behaviors.
Armed with data-driven insights, we continuously refine and optimize your website. We make data-backed decisions to improve user experience, streamline the conversion funnel, and remove any barriers that hinder conversions.
Automatit intentionally focuses on enhancing the overall user experience by optimizing website navigation, improving page load times, and ensuring mobile responsiveness. A seamless and intuitive user experience is crucial for driving conversions.
We implement robust tracking mechanisms to monitor conversion rates and other key metrics. This allows us to measure the impact of our optimization efforts and make data-driven adjustments as needed.
Automatit monitors regular report reviews and tracking updates on the progress of your businesses conversion optimization efforts. Our team continuously examines performance, identifies new opportunities, and provides actionable insights to drive ongoing improvements for your business.
For clients who aren’t ready for a custom website, but want more flexibility than a standard template, we’ve built the next best thing. The Flex Template has a more modular design that allows clients to pick and choose what they want in their design while maintaining everything they need.
Responsive design allows your customers to continue their search seamlessly from desktop to mobile while maintaining your brand’s unique look and feel.
The Family Storage template is designed to bring a more modern look and feel to your website, giving visitors the information they need upfront about your facility, so they have everything they need to make a decision.
This simple and utilitarian design helps drive customers to the rates page, and ultimately a rental in the fewest number of steps, increasing the likelihood of conversion.
A Storage Place worked with our team on a subtle rebrand, and a complete overhaul of their website. ASP’s new website integrates new technologies that give customers the best online experience.
Working with other vendors, Automatit delivers a conversion focused site that elevated ASP’s brand to a more modern aesthetic.
With the constantly changing Google Ads landscape, having expertise in all of the products available on Google’s advertising platforms is more important than ever. With an in-house team of designers, developers, and strategists, Automatit is poised to exploit the underutilized Google Display Ads network. Display ads:
The Storage Advantage needs a website that works for a hyperlocal business with a national footprint. We built them a website with multiple search tools allowing tenants to select a state and search each state from a single page or just type in a zip code to jump directly to the nearest location.
As a management company it’s important for The Storage Advantage to be able to leverage both their national brand, as well as local brands that may have more equity built up. This site was built to be flexible enough for both.
