
At Automatit, we not only design visually appealing and user friendly websites, we market them too. We strongly believe the marketing of your website starts at the development stage. Building your website properly requires it to be search engine friendly. Some basic essentials in creating a search engine friendly website are:
- You SHOULD use search engine friendly code.
- Carefully choose page Titles
- Meta Tags must be used correctly but not abused
- Pages must be fetched or extracted quickly to ensure indexing.
- Make use of photo "alt" tags, page <h1> <h2> etc tags
- You SHOULD choose a domain which contains your main keywords.
- Choosing a domain name with your keywords associated with it is much better for search engine positioning than your company name.
- You SHOULD NOT:
- Create doorway pages for your website – Google SEO policy states "Another illicit practice is to place 'doorway' pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords."
- Stuff your pages with keywords – Beware – don't fall into the trap of keyphrase stuffing! Search engines employ advanced techniques to track this and will more than likely pick up on it immediately and you could end up with a blacklisted site that is impossible to rank.
Once you have the proper tool constructed, it is time to use that to create a flow of website visitors, after all that is really the purpose of marketing your website.
The marketing services we offer are:
|